FAIRLY /ˈfeə.li/
To do something in a way that is fair, reasonable, and treats people equally.
It’s not just a word for us – it’s the core of everything we do. For me, it started with an internship in India in 2018, where I met several strong women in a tough textile industry where the minimum wage was often (and still is) low and working conditions were unfair. Despite that, these women fought for both better conditions and a safer future. It’s with them that the idea for FAIRLY began.
FAIRLY is a brand that not only delivers beautiful, sustainable bedding, but also contributes to real change. We share 10% of our profits with the seamstresses , because it is thanks to them that we exist. It is not just about creating beautiful bedding – but doing so with care at every step. Our duvet covers are made with sustainability and human dignity at the heart, from the first stitch to the finished product.
And we know that small things can make a big difference – that's why our duvet covers, for example, have holes at the top, so you can make your bed easier and without hassle. Smart function, without compromising on aesthetics. Want to know more about our different sizes and details?
We use natural materials like linen, hemp and lyocell, which not only feel great on the skin but also have unique properties. Linen keeps you cool in the summer and warm in the winter, hemp is durable and antibacterial, and lyocell is soft as silk – all produced with care for the environment and the people who make it possible.
When you choose FAIRLY, you are not only choosing timeless duvet covers and bedding, but also a journey towards sustainability and social justice. You are supporting a women's collective in India who gain economic stability and independence through their work and we work according to zero waste principles and ensure that all materials are used.
Thank you for choosing thoughtful bedding 🤍
/Josefine, founder of FAIRLY.se